If you're involved in the world of online advertising, you're probably familiar with the term 'ad extensions'. These are additional pieces of information that you can include in your ads to make them more appealing and useful to users. But with so many types of ad extensions out there, which ones should you use? In this article, we'll highlight the 3 essential types of ad extensions that can elevate your campaign to the next level.
Understanding ad extensions
Ad extensions essentially provide users with more reasons to choose your ads over others. They usually provide information about your business, products, or services that can be useful to users. They can show extra text, links, phone numbers, and even map directions.
But not all ad extensions are created equal. Depending on the nature of your business and your advertising goals, some extensions may be more useful to you than others. Hence, it's crucial to understand the different types of ad extensions and how you can effectively utilize them.
The essential types of ad extensions
There are many types of ad extensions, but the following are the 3 essential ones every marketer needs to know:
Sitelink Extensions: These allow you to add additional links to your ad. With these, you can direct users to specific pages on your website such as the 'Contact Us' page or a specific product page. This extension type is especially useful if you have a website with multiple pages that may be relevant to users.
Call Extensions: If you run a business that benefits from direct customer calls, this extension is for you. It enables you to add your phone number to your ads, which can significantly increase the chances of users calling your business.
Location Extensions: This extension is perfect for businesses with physical locations. It allows you to add your address, phone number, and a map marker to your ad. If users are interested in your business, they can easily find your location with this extension.
Here's a comparison table summarizing the benefits of these essential extensions:
Best practices for using ad extensions
Now that you know the essential types of ad extensions, here are some best practices for using them effectively:
Use relevant extensions: Not all ad extensions will be relevant to your business. Choose the ones that align with your business needs and your campaign goals.
Monitor performance: Regularly check the performance of your ad extensions. If they are not improving your ad performance, it may be time to try different ones.
Keep them up-to-date: Make sure your ad extensions are always up-to-date. If you've moved locations or changed your phone number, your ad extensions should reflect this.
Ad extensions offer a powerful way to enhance your online campaign. By understanding and utilizing these 3 essential types of ad extensions, you can significantly improve the performance of your PPC ads and elevate your campaign.