3 must-know Google Ads features for service providers

EEthan November 18, 2023 7:02 AM

If you're a service provider seeking to maximize your online advertising efforts, you might want to pay special attention to this article. We're highlighting three significant Google Ads features that, when leveraged correctly, can help you reach your target audience more effectively and increase your return on investment (ROI).

1. Ad extensions

Ad extensions are a great Google Ads feature that can help service providers enhance the visibility and appeal of their ads. They allow you to add more information to your ads, such as phone numbers, additional links, or your location. This added information can help attract potential customers and give them more reasons to choose your services.

To illustrate, if you're a plumbing service provider, you can use a call extension to add your phone number to your ad. This way, potential customers can directly call you from the ad, improving the chances of immediate engagement.

Here's how to add ad extensions to your Google Ads:

  1. Sign in to your Google Ads account.
  2. Click on the 'Ads & extensions' tab.
  3. Select the 'Extensions' tab.
  4. Click on the '+ Extension' button and choose the extension type you want to add.

2. Location targeting

Location targeting allows you to show your ads to customers in a specific geographical location or set of locations. This feature can be incredibly beneficial for service providers, especially those who operate within a particular area. For instance, if you're a home cleaning service operating in New York, you might want to target your ads to that specific area to reach potential customers in need of your services.

Here's how you can set up location targeting in Google Ads:

  1. Sign in to your Google Ads account.
  2. Click on the 'Campaigns' tab.
  3. Select the campaign you want to adjust.
  4. Click on 'Settings'.
  5. Select 'Locations' and adjust the settings to target your preferred areas.

3. Keyword match types

Keyword match types determine how closely the keyword needs to match a person's search term for your ad to show. Understanding how to use different match types—broad match, phrase match, exact match, and negative match—can help service providers optimize their keywords and reach their target audience more effectively. For example, using the exact match type could help a landscaping service show their ads specifically to users searching for 'landscaping services near me'.

Here's a simple table to help you understand the differences between the match types:

Match type Description
Broad match Triggers your ad whenever someone searches for any word in your keyword phrase, in any order.
Phrase match Triggers your ad when someone searches for your exact keyword phrase, or close variations of it, in the exact order.
Exact match Triggers your ad only when someone searches for your exact keyword, or close variations of it, in the exact order.
Negative match Prevents your ad from showing when someone searches for that exact keyword.

Ultimately, understanding and utilizing these Google Ads features can help service providers maximize their online advertising efforts. Remember, the key to successful online advertising lies in strategic planning, constant monitoring, and regular adjustments based on performance.

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