3 Must-Know Updates in Google's Search Quality Guidelines

EEthan February 23, 2024 7:01 AM

Keeping up with Google's ever-changing Search Quality Guidelines can be a daunting task, but it's crucial to stay on top of this game if you want your website to do well in the search engine's results. Let's delve into the three must-know updates that Google has recently introduced and how these can affect your website's SEO.

The increased importance of E-A-T

The concept of E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, has been part of Google's guidelines for a while now. But recently, Google has placed a greater emphasis on these attributes. In fact, in its latest updates, Google has clearly stated that it will reward those sites that demonstrate high levels of E-A-T with better rankings.

What does this mean for you? To boost your site's E-A-T, you need to:

  • Regularly update your site with high-quality content.
  • Showcase your expertise and credentials.
  • Build trust through transparency and user engagement.

Mobile-first indexing

Google's 'mobile-first' indexing is another update you can't ignore. This means that Google is primarily using the mobile version of a website for indexing and ranking. If your site's mobile version is underperforming or non-existent, you risk losing visibility in Google's SERPs.

Here’s how you can optimize your site for mobile-first indexing:

  • Ensure your website is responsive and works well on all devices.
  • Avoid using pop-ups that cover the main content on mobile.
  • Use a clean, easy-to-navigate layout for your mobile site.

Core Web Vitals

Google's Core Web Vitals is a set of metrics introduced to measure user experience. These vitals focus on three key aspects: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Sites that perform well in these areas are more likely to rank higher on Google’s SERPs.

Core Web Vital Description
LCP Measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
FID Quantifies interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.
CLS Measures visual stability. To avoid content shifting, pages should maintain a CLS of less than 0.1.

Adapting to these new updates in Google's Search Quality Guidelines is key to improving your site's SEO. By understanding and implementing these changes, you can ensure your site remains visible and valuable to your audience. Remember, staying updated with Google's guidelines is not just about meeting the search engine's demands, but ultimately about providing a high-quality, user-friendly experience to your visitors.

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