As technology evolves, so does the way we interact with it. One such example is the rising popularity of voice search. This trend has been gaining traction, and it shows no signs of slowing down in 2023. How can you adapt your SEO strategy to remain competitive? Here are three critical considerations to keep in mind for voice search SEO in 2023.
Understanding voice search SEO
Voice search SEO is the process of optimizing your online content to be more easily discovered by voice search gadgets like Amazon's Alexa or Google Home. Unlike traditional SEO that focuses on improving search engine rankings through typed keywords, voice search SEO targets verbal queries.
Voice search differs from typing a query, primarily in the language used. Spoken language tends to be more conversational and more extended than the search terms typed. This difference means that content needs to be more question-focused to rank well in voice search.
The importance of voice search SEO
Why should you even care about voice search SEO? Here are some sobering statistics:
- 50% of all searches will be voice searches by 2023, according to Comscore.
- Voice-based shopping is expected to jump to $40 billion in 2023.
These numbers indicate an essential shift in how consumers find products, services, and information online. Businesses that don't optimize for voice search may find themselves falling behind.
Now, let's dive into the core considerations for voice search SEO in 2023.
1. Focus on long-tail keywords
Voice search users tend to use longer, more conversational phrases than those who type search queries. To capture this audience, it's crucial to incorporate long-tail keywords – phrases that are typically three to five words long – into your SEO strategy.
2. Optimize for local search
Many voice search queries are location-based. Therefore, if your business has a physical location or targets a specific geographical area, prioritize local SEO. Make sure your business's Name, Address, and Phone number (NAP) are consistent across all platforms.
3. Provide quick answers to questions
Voice search is all about convenience. Users want quick, precise answers to their questions. Structuring your content to answer these questions can make it more likely to show up in voice search results. Implementing FAQ sections and optimizing your website's metadata can be effective ways to achieve this.
Here's a summary table of what we've discussed:
With these considerations in mind, you can position your business to take advantage of the voice search trend, ensuring your SEO strategy is not just current, but future-proof.