In the digital marketing world, staying up-to-date is the key to stay competitive. One of the crucial areas to always keep an eye on is Technical SEO. Here, we'll delve into the 4 critical updates in Technical SEO that everyone should know.
1. Core Web Vitals
In 2021, Google introduced the Core Web Vitals as part of their ranking factors. These metrics focus on three important aspects: loading performance, interactivity, and visual stability. Websites that offer a good user experience in these fields are likely to rank higher.
2. Mobile-First Indexing
Google has moved to mobile-first indexing, which means Google predominantly uses the mobile version of the content for indexing and ranking. Hence, it's more important than ever to have a mobile-friendly website.
3. Importance of Structured Data
Structured data helps search engines understand the content on your website better. It can also enhance your appearance in search results with rich snippets, and even boost your ranking.
4. Security is a priority
Google has made security a top priority. Websites that aren't HTTPS are now marked as not secure in Chrome, which might scare away potential visitors.
Latest SEO Techniques and their importance
Staying current with the latest SEO techniques can give your website an edge. By understanding and implementing these critical updates in Technical SEO, you can enhance your website's visibility and drive more organic traffic.
