We live in a highly visual age. Images and videos are essential elements of any website or social media platform. But did you know that optimizing your images and videos for search engines can significantly boost your online visibility and engagement? This article will guide you through four expert techniques you can apply to make your visual content more SEO-friendly.
Technique 1: Use descriptive filenames
When it comes to Image SEO and Video SEO, every detail matters, including your file names. Search engines like Google use the file names to understand the content of your images or videos. A descriptive, keyword-rich file name can be a powerful signal for search engine algorithms.
For instance, instead of an indistinct image file name like 'IMG_1234.jpg', try something like 'chocolate-chip-cookies-recipe.jpg'. Similarly, for videos, instead of 'vid_001.mp4', go for 'how-to-tie-a-tie-tutorial.mp4'. Remember to use hyphens (-) instead of underscores (_) as Google reads hyphens as spaces.
Technique 2: Optimize your alt tags
Alt tags, also known as 'alt attributes' or 'alt descriptions', provide a textual description of an image or video. They play a vital role in both Image SEO and Video SEO by helping search engines understand the context of your visual content. Plus, alt tags improve accessibility for people using screen readers.
As a rule of thumb, your alt tags should be precise, descriptive, and include your target keywords.
Technique 3: Use high-quality images and videos
Quality matters a lot when it comes to visual content. High-quality images and videos not only engage users but are also favored by search engines. When users spend more time on your website because of high-quality visual content, it sends positive signals to search engines, which can improve your rankings.
Here is a table that shows the recommended sizes and formats for images and videos for optimal SEO:
Technique 4: Leverage video transcripts
Video transcripts, or closed captions, can be a powerful tool for Video SEO. They make your video content accessible to a wider audience, including people with hearing impairments and those who prefer reading over watching. More importantly, transcripts allow search engines to 'read' and understand your video content, which can significantly improve your video SEO.
Remember, SEO techniques are all about making your content more accessible and understandable to search engines. The more easily search engines can interpret your content, the better chances you have of achieving higher rankings.