Best techniques to improve video transcripts for SEO

CColton February 28, 2024 7:01 AM

You might have heard that video content is the future, but have you ever wondered how to make your video content work harder for your SEO? One of the most overlooked yet potent techniques is to optimize your video transcripts. Video transcripts not only enhance the accessibility of your content, but also provide a significant SEO boost.

Importance of video transcripts in SEO

Video transcripts can significantly increase your SEO performance. Here's why:

  1. Improved accessibility: Transcripts allow deaf or hard-of-hearing audiences to understand your video content, expanding its reach.

  2. Boosts engagement: People who prefer reading or those in a 'sound-off' environment can still consume your content through the transcripts.

  3. Better indexability: Search engines can't watch or listen to your videos, but they can crawl and understand the text in your transcripts.

  4. Higher dwell time: Text content from transcripts keeps visitors on your page longer, signalling search engines that your website has valuable content.

Steps to improve video transcripts for SEO

Now that we understand the importance of video transcripts, let's dive into the strategies for making your video transcripts work for your SEO.

1. Use high-quality transcription services

Poorly transcribed content can harm your SEO. Using professional transcription services ensures accuracy and quality, which are crucial for SEO success. Some popular transcription services include Rev, GMR Transcription, and TranscribeMe.

2. Include keywords strategically

Just like any other SEO content, your transcripts should include your targeted keywords. But remember, keyword stuffing doesn't work - the keywords must be used naturally within the context.

3. Make transcripts skimmable

Break your transcripts into short paragraphs and use subheadings to make them easy to skim. This can improve user experience and reduce bounce rate.

4. Link to other relevant content

Linking your transcripts to other relevant content on your website can keep visitors engaged longer, boosting your website's dwell time.

5. Update video transcripts regularly

Regular updates and revisions to your transcripts can signal to search engines that your content is fresh and relevant.

By implementing these strategies, you can make your video transcripts a powerful tool for your SEO. Not only will this improve your search engine rankings, but it will also make your content more accessible, engaging, and valuable to your audience.

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