The Importance of HTTPS for SEO and Online Security

EEthan August 27, 2023 10:56 AM

In the digital age, the safety and security of your website are paramount. One aspect that plays an integral role in this is HTTPS, or Hyper Text Transfer Protocol Secure. This protocol, an upgrade from the traditional HTTP, is crucial not only for ensuring the security of a website but also for its SEO performance.

The Role of HTTPS in SEO and Online Security

HTTPS uses encryption to protect the data that is transferred between a user's computer and the website they are visiting. This makes it harder for hackers to intercept and misuse the data. Google, the most popular search engine, acknowledges the importance of this secure data transfer and factors it into its ranking algorithm. Sites that run on HTTPS are given a ranking boost, making HTTPS a vital component of SEO.

Here are some key reasons how HTTPS impacts SEO:

  1. Improved Rankings: As mentioned, Google gives a ranking boost to HTTPS sites. While it is a lightweight ranking signal and doesn't carry as much weight as high-quality content, it is still a signal. Over time, as more sites make the shift to HTTPS, it may gain more weight in Google's ranking algorithm.

  2. Referral Data: When traffic passes from an HTTPS site to an HTTP site, the referral data is lost. This is not the case when traffic passes from an HTTPS site to another HTTPS site.

  3. Security and Privacy: HTTPS adds security for your SEO goals and website in several ways: it verifies that the website is the one the server it is supposed to be connecting to; it prevents tampering by third parties; it makes your site more secure for visitors.

  4. Trust and Credibility: With more and more internet users becoming security conscious, having a secure connection(HTTPS) can enhance the credibility of your site.

Switching to HTTPS

Switching your website from HTTP to HTTPS may sound intimidating, but it's simpler than you think. Here's a basic overview of the process:

  1. Purchase an SSL certificate and a dedicated IP address from your hosting company.
  2. Install and configure the SSL certificate.
  3. Perform a full backup of your site in case you need to revert back.
  4. Configure any hard internal links within your website, from HTTP to HTTPS.
  5. Update any code libraries, such as JavaScript, Ajax and any third-party plugins.
  6. Redirect any external links you control to HTTPS, such as directory listings.
  7. Update your robots.txt file to include your new sitemap.
  8. Finally, monitor your site to make sure it is running smoothly and correctly.

Keep in mind that switching to HTTPS is a site-wide change, not just a page-level change. So, it's important to be thorough and precise with this process.

Regardless of the size or nature of your website, making the switch to HTTPS is a smart move. It not only provides a more secure browsing experience for your visitors but could also give a slight boost to your SEO rankings. As the web continues to evolve, it's clear that HTTPS will continue to be a major factor in SEO and online security.

More articles

Also read

Here are some interesting articles on other sites from our network.