We all know that SEO is vital for online visibility and brand success. But are we tapping into the full potential of the SEO metrics available to us? Most brands focus on the obvious metrics like keyword rankings, organic traffic, and backlinks, but there are also lesser-known SEO metrics that are just as crucial. Let’s delve into the top 3 SEO metrics that are often overlooked by brands, and understand their importance.
1. Organic Click-Through Rate (CTR)
While most brands focus on improving their search engine rankings, they often overlook the importance of Organic CTR. CTR measures the percentage of people who click on your website after seeing it in the search results. A low CTR despite high rankings implies that your title tags and meta descriptions might not be enticing enough.
Improving your CTR can lead to increased organic traffic without even improving your ranking. Remember, a well-optimized snippet can make a huge difference in whether a user clicks through to your page or a competitor's.
2. Dwell Time
Dwell time, another overlooked metric, indicates the length of time a user spends on your website after clicking on your page from the search results before returning back to the search results. A higher dwell time is indicative of the quality and relevance of your content.
While Google hasn't publicly confirmed that dwell time is an SEO ranking factor, many SEO experts believe it plays a role in search engine rankings. Therefore, focusing on improving your content's quality and engagement factor can contribute to a better SEO ranking.
3. Bounce Rate
Bounce rate measures the percentage of users who land on your site and leave without navigating to any other page. A high bounce rate is usually a red flag, indicating that your landing pages aren't relevant to your visitors, or your site's user experience is poor.
Although it's not explicitly a Google ranking factor, it indirectly influences your SEO. A high bounce rate can lead to a decrease in dwell time, which can negatively impact your site's SEO performance.
The table below sums up the three overlooked SEO metrics and their impact.
In conclusion, understanding and focusing on these overlooked SEO metrics can significantly improve your brand's SEO strategy. Remember, SEO is not just about achieving the highest ranking but creating a better user experience and meeting the users' needs.