Top 4 advanced SEO techniques for pros

EEthan September 3, 2023 5:01 PM

If you're already familiar with the basics of SEO, it's time to step up your game. Here, we'll delve into the top 4 advanced SEO techniques that professionals are using to get their websites to the top of search engine rankings. Whether you're working on SEO for a company website, ecommerce store, or personal blog, these strategies will help you reach your SEO goals.

1. Advanced keyword research

Keyword research is a fundamental part of SEO, but as a pro, you're going to want to go beyond the basics. One advanced technique is to use competitor analysis to find keywords. Look at the keywords your competitors are ranking for and think about whether you could create superior content for those keywords. Use tools like SEMRush or Ahrefs to help with this.

Another advanced technique is to look for long-tail keywords. These are longer, more specific phrases that people search for. They usually have lower competition and may be easier to rank for.

A third technique is to use Google's 'People also ask' and 'Related searches' sections to find related keywords. These can give you ideas for more keywords to target and also for new content topics.

2. On-page SEO

On-page SEO refers to optimizing the content and HTML source code of a page. This includes things like using your keywords in your title tag, meta description, and headers. It also includes optimizing your images with alt tags and making sure your page loads quickly.

In terms of content, it's not just about using your keywords a certain number of times. Google is getting smarter and it's now more about the quality and relevance of your content. So focus on creating high-quality, useful content that answers searchers' questions and provides value.

3. Off-page SEO

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This primarily involves building high-quality backlinks to your site. But it's not just about the number of backlinks, it's about the quality. Links from high-authority sites are worth more than links from low-authority sites.

One way to build backlinks is through guest posting. This involves writing a post for another blog and including a link back to your site. Another method is to create great content that people naturally want to link to.

4. Technical SEO

Technical SEO involves optimizing your site for the crawling and indexing phase. This includes making sure your site is mobile-friendly, using SSL, and ensuring your site loads quickly. It also involves creating an XML sitemap and using schema markup.

Here's a brief overview of these techniques:

Technique Definition
Mobile-friendly Your site works well on mobile devices
SSL Your site uses a secure (https) connection
Site speed Your site loads quickly
XML sitemap A map of your site that helps search engines navigate it
Schema markup Code that helps search engines understand your content

By mastering these advanced SEO techniques, you can improve your website's ranking and reach more potential customers or readers.

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