SEO is continuously evolving, with Google and other search engines constantly updating their algorithms to provide a better user experience. As we step into 2022, which SEO trends and innovations should you watch out for? Here are our top 5 predictions for the next wave of SEO innovations.
SEO prediction #1: A greater focus on Core Web Vitals
Google introduced Core Web Vitals as a part of its page experience signals in the year 2021. This new ranking factor is all about the user's experience on your website. It includes elements like loading speed, interactivity, and visual stability. As we move into 2022, we predict an even higher emphasis on these factors. Ensure your website is up to par on these metrics to improve your SEO.
SEO prediction #2: The rise of AI and machine learning in SEO
AI and machine learning have started to play a more significant role in search engine algorithms. Google's AI algorithm, RankBrain, is a prime example. RankBrain helps Google understand and interpret search queries to provide more relevant search results. As AI and machine learning technology continue to evolve, we anticipate they'll play an increasingly critical role in SEO strategies.
SEO prediction #3: The dominance of mobile SEO
With the advent of Mobile-First Indexing, there's no doubt that mobile SEO will continue to be a top priority. Google indexes and ranks the mobile version of a site first. Hence, it's essential to optimize your site for mobile to improve its search engine rankings.
SEO prediction #4: The rise of voice search
As the use of virtual assistants like Alexa, Siri, and Google Assistant continues to rise, so does the importance of voice search SEO. Optimizing for voice search involves using more natural-sounding language and answering the users' questions directly and concisely.
SEO prediction #5: An emphasis on E-A-T
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses these measures to evaluate the quality of a page. With the increasing focus on combating misinformation, we predict that E-A-T will become even more critical in 2022.
To sum it up, here are our top 5 predictions for SEO innovations in 2022:
These are just predictions, and the only sure thing about SEO is its constant change. Stay updated on the latest trends and be ready to adapt to continue growing your online presence.