Search engine optimization (SEO) strategy is key to any successful online marketing campaign. But in recent years, mobile SEO has become increasingly important. It's no longer just about optimizing your website for desktop users; you need to think about mobile users as well. So, if you're still wondering why your SEO strategy needs a mobile focus, this article is for you. Here are the top five reasons:
1. Growing Number of Mobile Users
Today, more people are using mobile devices to access the internet than ever before. In fact, according to Statista, there will be 3.8 billion smartphone users worldwide by 2021. That's a significant market you simply can't ignore.
2. Mobile-first Indexing by Google
Since July 2019, Google has moved to mobile-first indexing. This means that Google predominately uses the mobile version of the content for indexing and ranking. Hence, if your site isn't optimized for mobile, you're likely to see a drop in your rankings.
3. User Experience
Mobile optimization is all about providing a seamless user experience. A well-optimized mobile site loads quickly, is easy to navigate, and makes it easy for users to find what they're looking for. By improving user experience, you can improve your site's bounce rate and conversion rate.
4. Local SEO
Mobile SEO plays a vital role in local search. According to Google, 'near me' searches have grown significantly and most of these searches come from mobile devices. If you're a local business, optimizing for mobile SEO can help you get found by local customers.
5. Increased Conversion Rates
A study by McKinsey & Company found that mobile users are twice as likely to make a purchase within an hour of conducting a search compared to desktop users. Hence, optimizing for mobile can increase your conversion rates.
Understanding Mobile SEO: Best Practices
Now that we've discussed the reasons why your SEO strategy needs a mobile focus, let's take a look at some best practices for mobile SEO.
Responsive Design: Your site should be designed to respond to the user's behavior and environment based on screen size, platform, and orientation.
Page Speed: Mobile users are typically on the go, so they expect sites to load quickly. Optimize your site to load within 3 seconds to prevent users from bouncing off.
Design for the Fat Finger: Make sure your buttons and links are large enough for users to tap without accidentally hitting the wrong button.
Use Meta Tag for Mobile Browser: A viewport meta tag tells the browser how to adjust the dimensions and scaling of the page to suit the device.
Local SEO: Make sure your NAP (Name, Address, Phone number) is consistent across all platforms. Use local keywords and register with Google My Business.
In conclusion, mobile SEO is no longer optional. It's a necessary component of any successful SEO strategy. By focusing on mobile SEO, you can reach a larger audience, improve your rankings, and provide a better user experience.