SEO is a critical aspect of any digital marketing strategy, especially for the healthcare industry. With the fast-paced advancements in technology and the increasing demand for online healthcare services, the competition for visibility in search engines is tougher than ever. Here are the top five SEO strategies for the healthcare industry in 2023 that will help your website stay on top of the search engine results page (SERP).
1. Mobile-first indexing
Google has officially switched to mobile-first indexing, which means it predominantly uses the mobile version of the content for indexing and ranking. Hence, it's imperative to ensure that your healthcare website is mobile-friendly. This means it must be responsive and ensure quick load times on mobile devices.
2. Local SEO
The importance of local SEO can't be overstated, especially for healthcare providers. Patients usually look for healthcare services near them. So, ensure your business is listed on Google My Business and consistently collect and manage patient reviews.
3. High-Quality Content
Content is still king! It's not just about stuffing your website with keywords, but creating valuable content that answers your patient's questions. Focus on blog posts, articles, and guides that provide useful information to your patients.
4. User Experience (UX)
Google's Page Experience update makes it clear that user experience is a significant ranking factor. Make sure your healthcare website is easy to navigate, has clear call-to-action buttons and provides a smooth user experience.
5. Schema Markup
Schema markup is a form of microdata that creates an enhanced description (commonly known as a rich snippet), which appears in search results. It helps search engines understand your website content better and helps in boosting your SEO.
Here is a list of healthcare SEO techniques for 2023:
SEO is a long-term investment, and it requires regular monitoring and tweaking. But with these strategies, you are well on your way to improving your healthcare SEO in 2023.