3 major trends in social media advertising for 2023

EEthan October 23, 2023 7:01 AM

Looking ahead to 2023, the landscape of social media advertising will inevitably continue to evolve. This article discusses three major trends that are set to shape the future of social media advertising.

AI and social media advertising

Artificial Intelligence (AI) has been increasingly integrated into social media platforms, revolutionizing the way businesses advertise. In 2023, AI is set to take center stage in social media advertising. From creating personalized ad experiences to utilizing predictive analytics for ad targeting, AI will play an instrumental role in shaping advertising trends.

The rise of video content

With the advent of platforms like TikTok and the increased use of Instagram Stories, video content is becoming a dominant force in social media advertising. The trend of short, engaging video content is projected to peak in 2023, with marketers capitalizing on this format to reach a wider audience.

Year Predicted video content consumption increase
2022 60%
2023 80%

Emerging social media platforms

While Facebook and Instagram continue to be popular platforms for social media advertising, emerging platforms like Clubhouse and Discord are gaining traction. In 2023, advertisers are expected to leverage these emerging platforms to reach niche audiences and stay ahead of the competition.

In conclusion, 2023 is set to be an exciting year for social media advertising. With the influence of AI, the rise of video content, and the emergence of new platforms, the future of social media advertising is brighter than ever.

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