As search engines evolve, so do the methods people use to find information. Traditional text-based searches are no longer the only way users are finding content online. Alternative search modes such as image search, video search, and voice search have emerged as popular options for many users.
Understanding alternative search modes
These alternative search modes are not just a trend, but are increasingly becoming a key part of SEO strategies. Here's a brief explanation of what these modes entail:
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Image Search: Users find information via images. Google Image Search and Bing's Image Search are the most popular platforms for this.
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Video Search: Users find information through video content. YouTube is the leading platform in this regard.
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Voice Search: Users use voice commands to find information. Google Voice Search, Siri, and Alexa are leading the voice search revolution.
To make your content discoverable on these platforms, you need to optimize your SEO for these alternative search modes. Let's dive into the 3 tips that can help you with that.
Tip 1: Optimize for Image Search
Use Descriptive File Names
A picture may be worth a thousand words, but search engines can't interpret images the same way humans can. Make sure to use descriptive file names for your images. For example, instead of 'DSC123.jpg', use 'black-puppy-playing-in-park.jpg'.
Use Alt Tags
Alt tags are used by search engines to understand what an image is about. Make sure to include relevant keywords in your alt tags.
Use High-Quality Images
High-quality images are more likely to rank in image search results. So, make sure your images are clear and high-resolution.
Tip 2: Optimize for Video Search
Include Transcripts
Transcripts provide search engines with readable text that can be crawled and indexed. If you're posting videos on your site or on YouTube, include a full transcript.
Use Video Sitemaps
A video sitemap gives search engines detailed information about the video content on your site, helping them understand and index your videos.
Optimize Video Metadata
Including keywords in your video title, description, and tags can help your videos rank in search results.
Tip 3: Optimize for Voice Search
Use Conversational Keywords
Voice searches are usually more conversational than text searches. So, include long-tail keywords that mimic how people talk and ask questions in your content.
Optimize for Local Search
Many voice searches are for local information. Make sure your website is optimized for local SEO.
Make Your Website Fast
Voice search users expect quick results. So, ensure your website loads quickly.
Optimizing SEO for alternative search modes is no longer optional. It's a necessity. Start implementing these tips today and stay ahead in the SEO game.
