5 ways to optimize for Google Discover for increased visibility

CColton December 17, 2023 7:02 AM

With more than 800 million users worldwide, Google Discover is a feature you can't afford to ignore in your SEO strategy. It's a personalized feed that recommends content to users based on their interests, search history, and behavior. Here are five effective ways to optimize your content for Google Discover and boost your website's visibility.

1. Create high-quality content

Quality content is the cornerstone for any successful SEO strategy. This is particularly true for Google Discover, which prioritizes fresh, engaging, and relevant content.

To create high-quality content, focus on:

  • Originality. Google values unique, original content. Avoid duplicating content from other sources. Instead, provide your unique perspective or expertise.
  • Depth. Create comprehensive, in-depth content. Longer, detailed articles are more likely to catch Google's attention.
  • Visual Appeal. Incorporate high-quality images and videos in your content. Google Discover heavily features visual content.

2. Leverage User Behavior Data

Understanding your audience is critical to optimize for Google Discover. Analyze your site's user behavior data to understand what kind of content your audience prefers.

You can leverage tools like Google Analytics to:

  • Identify the topics that resonate with your audience
  • Find out which type of content performs best
  • Understand what devices your audience primarily uses

3. Optimize for Mobile

Google Discover is a mobile feature. To increase your chances of being featured, your website needs to be mobile-friendly. Ensure that your site is responsive, loads quickly, and offers a great user experience on mobile devices.

4. Use Schema Markup

Schema markup is a form of microdata that helps Google understand the content on your website. It can improve your chances of being featured on Google Discover.

Appropriate schema markup types for Google Discover include:

  • Article
  • NewsArticle
  • BlogPosting

5. Engage with your audience

Interaction with your audience can help you understand their needs and preferences. Engaging with your followers on social media or through comments on your website can provide valuable insights into what content they would like to see.

Here's a summary of the top strategies:

Strategies Description
Create high-quality content Focus on originality, depth, and visual appeal
Leverage user behavior data Use tools like Google Analytics to understand your audience
Optimize for mobile Ensure your website is mobile-friendly
Use schema markup Helps Google understand your website content
Engage with your audience Interact on social media or through website comments

By implementing these strategies, you can maximize your website's visibility on Google Discover and potentially drive significant traffic to your site.

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