Top 3 future SEO predictions

CColton March 8, 2024 7:01 AM

When we look at the digital landscape, it's clear that SEO (Search Engine Optimization) plays a pivotal role in how businesses gain visibility online. As we quickly approach 2022, it's essential to consider the future of SEO and how it will evolve. Here, we offer our top 3 SEO predictions that we believe will shape the landscape in the coming year and beyond.

AI will dominate SEO

Artificial Intelligence (AI) has been a hot topic in various industries for a few years now. In the realm of SEO, we predict that AI will play an even more significant role. Google's AI algorithm, RankBrain, is already employed to process search results and is continually learning from user behavior to deliver more accurate results.

Voice search will surge

With the advent of smart speakers like Amazon's Echo and Google Home, voice search has started to surge. As per our SEO future predictions, we anticipate voice searches will constitute a larger percentage of total search volume. Businesses will need to adapt and optimize their content to account for voice search queries, which are often more conversational and long-tail.

Mobile SEO will be non-negotiable

As mobile device usage continues to rise, a mobile-optimized website isn't just an optional addition - it's a necessity. Google has already moved to mobile-first indexing, meaning it predominantly uses a page's mobile version for indexing and ranking. If your site isn't optimized for mobile, it could seriously impact your SEO.

Now, let's breakdown these predictions a bit further:

SEO Prediction What it means How to prepare
AI will dominate SEO AI algorithms like RankBrain will play a more significant part in search results. Understand how AI algorithms work and adapt your SEO strategy accordingly.
Voice search will surge As smart speakers become more popular, more people will use voice search. Optimize your content for conversational and long-tail queries.
Mobile SEO will be non-negotiable Mobile-optimized websites will be vital due to the mobile-first indexing approach. Ensure your website is mobile-friendly and responsive.

By staying ahead of these trends in SEO, businesses can prepare and adapt their strategies accordingly, staying competitive in this ever-evolving digital landscape. It's important to remember that SEO is an ongoing process, and these predictions are just a guide. Always keep up with the latest SEO news and updates, as the future of search engine optimization is always in flux.

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